The Vitamin Water brand continues to amaze me; not only do they have a wide range of flavors that are all very good, they also have some of the funniest and clever marketing campaigns in the beverage industry that have been remarkably successful. Since partnering with rapper 50 Cent back in 2004, the company has been using… Continue

Chado Advertising & Design produced a high concept print ad for the Epic Group celebrating 31 years of Bangladesh Independence. Chado produced multiple concepts centered on the Epic Group’s constant innovation and cutting-edge technologies fused with imagery celebrating Bangladesh’s rich culture and tradition. The final ad will launch March 26th 2010 in major newspapers and magazines throughout Asia. The ad’s main focus is “Cutting-Edge Solutions, World-Class Manufacturing” with the Epic Gro… Continue

According to a recent study from the research firm TNS in conjunction with ESPN and Electronic Arts, 38% of sports video gamers spend at least as much time playing sports games as they do watching the same sport on TV during its season. This study suggests that advertisers are missing a major opportunity with in-game advertising. The sports gamer demographic is 75% male and half are between the ages of 18 and 34, on average they are single and have a disposable income. This demographic is increa… Continue

The biggest night in advertising is finally over. With over an estimated 100 million viewers, who according to a recent Nielsen poll mostly watch the game to see the ads, it is no wonder why companies fork out millions of dollars for thirty seconds of airtime and choose to premiere their best ads. There were some surprisin… Continue